Company Presentation Guidelines
Presenting companies Guidelines for a Powerful PowerPoint Company Presentation
Suggested Topics to Cover In Your Company Presentation
By addressing the following questions, presenting companies will be able to provide a better presentation that will attract the partners, customers and funding they need:
- Who are you?
- What is your product / service / technology, platform or program?
- What makes your company and/or technology unique and attractive in the scope of the industry?
- Why does anyone need your product / technology (for example; does it save time or money in the
- drug discovery process or use a new mechanism of action)?
- How are you planning to make the money necessary to continue your program?
- What are your funding goals and how are you going to achieve them? What is your timeline?
- How to set up a partnership with you?
Presentation Tactics:
- After introducing yourself and your company, briefly state your companies short and long term goals.
- At the end of the presentation briefly restate your company goals.
- Consider the following criteria when putting together your presentation:
Introduction:
- Include a greeting and an introduction of yourself and your topic.
- Use an introduction which involves the audience and is related to the content to get theaudience interested.
- Use a personal message e.g. begin with an anecdote, current news/events, newspaper article
Main topic:
- Follow a logical sequence.
- Maintain a fluent pace.
- Be enthusiastic
If you are using PowerPoint slides, elaborate on brief points instead of reading lengthy text of each slide. Our recommendation is to use one slide per minute of presentation.
- Involve your audience in a meaningful way, allowing time for them to think and respond.
Conclusion:
- Logically conclude the presentation.
- Rehearse several times.
Content of the main topic:
- Stages
- Focus
- What should be explained
1. Investment Rationale
Why investing?
- Core expertise: technology or therapeutic focus
- Market opportunity
- Progress to date
- Key partnerships or collaborations
- Management strengths
2. Business Strategy
How will the company make money?
- Apply core technology
- Generate near-term revenues
- License agreements
- Out-license compounds
- Retain rights to products
3. Core Technology
Technology platform
- What is it?
- How does it work?
- How is it different?
- Why is it valuable?
4. Product
Pipeline/Product Profile
- Profile
- Status
- Market
5. Validation
Prove it!
- Data
- Industry / Commercial partners
- Partnership milestones
- Current customers / licensees
- Association support
- University collaborations
6. Perspectives
Upcoming milestones and next steps
- Product / technology
- Business deals
- Scientific / clinical
- Organizational growth
- Financing plans
Some recommendations for clear PowerPoint Slides
- Visuals should only support or extend the oral component of your presentation.
- Use keywords but avoid fully written sentences
- Slides must be well-constructed: use only one topic per slide
- Limit your text to about 50 words per slide
- Choose a font that is easy to read (no smaller than 32p)
- Have good contrast between background and font colour
- Avoid clutter
- Do NOT use too many pictures!
- Spell check your presentation
- Test your presentation (on screen, for speed, etc.)
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