Pharma Guidelines
PHARMAS GUIDELINES FOR A POWERFUL POWER POINT COMPANY PRESENTATION
Suggested Topics to Cover In Your Company Presentation
- Corporate Presentation (offices, major figures…).
- Positioning, targeted markets, and distribution channels.
- Type of partnership your company is looking for (co-development, collaborative research, collaborative sales campaign…).
- In/out licensing strategy: What kind of technology is your company searching for, and what kind of technology does your company sell?
- Track record: past agreements, business-development history related to biotechnologies.
- State of the product portfolio: number of products for each phase and the technologies they still miss. What are the links between the molecule portfolio and the business-development contracts they would like to sign?
- How is a business development agreement set up?
- What are you not looking for?
Presentation Tactics:
1. After introducing yourself and your company; briefly state your companies short and long term goals.
2. At the end of the presentation briefly restate your company goals.
Consider the following criteria when putting together your presentation:
Introduction:
- Include a greeting and an introduction of yourself and your topic.
- Use an introduction which involves the audience and is related to the content to get the audience interested.
- Use a personal message e.g. begin with an anecdote, current news/events, newspaper article)
Main topic:
- Follow a logical sequence.
- Maintain a fluent pace.
- Be enthusiastic
- If you are using PowerPoint slides, elaborate on brief points instead of reading lengthy text off each slide.
- Our recommendation is to use one slide per minute of presentation.
- Involve your audience in a meaningful way, allowing time for them to think and respond
Conclusion:
- Logically conclude the presentation
- Rehearse several times.
Some recommendations for clear PowerPoint Slides
- Visuals should only support or extend the oral component of your presentation.
- Use key words but avoid fully written sentences
- Slides must be well-constructed: use only one topic per slide
- Limit your text to about 50 words per slide
- Choose a font that is easy to read (no smaller than 32p)
- Have good contrast between background and font colour
- Avoid clutter
- Do NOT use too many pictures!
- Spell check your presentation
- Test your presentation (on screen, for speed, etc.)

